In addition to the convenience factor, the to-go tea menu also needs to take into account the other key drivers in the hot beverages market such as health and wellbeing. The decaf market is growing fast highlighting the need to include caffeine-free options, as well as flavoursome fruit and herbal blends to help hydrate and fuel busy consumers.
Taste is the most important purchasing factor when purchasing out-of-home*
81.3% of respondents purchased a tea beverage out-of-home over the last 12 months*<
39.5% of respondents would visit more often if a wider range of teas were offered*
1/5 of consumers bought a green, herbal or fruit tea on their last visit*
*Allegra Project Tea UK 2019
Tools of the Trade
Tetley’s Breakfast Guide
The Tetley Breakfast Guide offers inspiration to operators across multiple channels, perfect for onboard and leisure consumers On The Go.